Genyo Takeda








A year after the R&D2 team,Nintendo decided to form the R&D3 team. Research & Development 3 was formed from a mix of tech savvy experts, and software programmers. Nintendo's R&D3 was run by newly designated General Manager, Genyo Takeda. R&D3 was responsible for much of the technical hardware design for the later arcade boards, and the Famicom / Nintendo Entertainment System. R&D3 was responsible for technical designs like the bank switching, and later the many MMC chips Nintendo used inside its NES cartridges. Besides being the primary group when it came to hardware technology and hardware tools, R&D3 also would moonlight as a video game development team. Whenever R&D3 had enough free resources, it would develop its own line of videogame software. R&D3's first projects included an arcade game titled Punch-Out!!.
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Genyo Takeda and R&D3 produced the last two original arcade projects with Super Punch-Out!!and Arm Wrestling. Nintendo saw the future with the success of Atari, and it was in the home console market.
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In the meantime, Genyo Takeda's less prolific R&D3 didn't do too shabby, either. They were without a doubt the smallest R&D video game maker at Nintendo, all while having split responsibilities between software and hardware support. The development group did, however, come up with some very popular franchises such as Mike Tyson's Punch-Out!! and the tropical-themed adventure Star Tropics. R&D3 also specialized in Nintendo's line of sports games; the team developed Ice Hockey, Pro Wrestling, and NES Play Action Football amongst other titles. Many of those games went on to sell extremely well worldwide. One thing very different from Takeda's software focus, is that it was aimed at the American market. Infact, several of Takeda's games either sold horribly in Japan, or Nintendo never bothered releasing them.
 
 

Personals:

Head of R&D 3, Takeda's most notable achivement is the battery back up memory. The idea is to allow players to save games on
a cartridge, without this innovation Miyamoto's "The Legend of Zelda" would have been impossible. The idea behind the Battery
back-up RAM was to harness the capability of the writability of RAMs (RandomAccessMemory). However RAM loses its
stored data once power is cut, a long life battery was added to supply power to the RAM even if the cartridges are unpluged and
stored and therefore allows the data in the RAM to be kept as it is even if no external power is available to supply the RAM chip
with power. His R&D team also made many advancements in chip technology wich made possible the graphical sophistication of
many NES games in its later years. Takeda's most recent achivement is the design of the Analog controller for the Nintendo 64
which has already set an industry wide standard. Competitors Sega and Sony were left scrambling to release an analog pad for
their respective 32-bit systems.
 

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